AVL 710- Airline Management

Second Semester
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Course Description

This course covers the topics of management of one of the main element of aviation, namely airlines In this course, the airline types, management style and organization structures, airline economics from the perspective of pricing, revenue and cost structures, and planning processes, alliances and networks and usage of IT in airline operations will be given.

Course Outcomes

Upon the completion of this course, the student will be able to:

  1. comprehend the main concepts and essential points of airline management and use the knowledge to make decisions in an unpredictable environment.- AVLLO: 1
  2. explain economic characteristics of airlines and airline specific revenue and cost structure.-AVLLO: 1,2,4,6.
  3. formulate and solve economic and managerial problems associated to the airlines are faced.- AVLLO: 1,2,4
  4. develop the working ability in the interdisciplinary and multidisciplinary teams as well as individual working ability- AVLLO: 5,6
  5. make a clear decisions in the unpredictable environment of airlines operating through good oral and written communication skills.- AVLLO: 6,7.
  6. have adequate knowledge in the importance of good airline management in the field of sustainability of innovation and economic development.- AVLLO: 8,10

5 homeworks, 1 midterm and 1 final exam.are going to be used for the assessment of course outcomes.

AVL Learning Outcomes:

Upon successful completion of the program, students will be able to:

  1. have adequate knowledge in aviation, logistics and supply chain and computing tools to make decisions in new or unpredictable environments of aviation logistics.
  2. formulate and solve a complex aviation logistics problems involving human, material, machinery, money, information, time and energy elements; analyze and design it under realistic constraints and conditions.
  3. use information technologies effectively with the knowledge of aviation logistics.
  4. design and conduct experiments, gather data, analyze and interpret results for investigating complex aviation logistics research questions.
  5. work efficiently in interdisciplinary and multidisciplinary teams by collaborating effectively, in addition to an individual effective working ability.
  6. enhance critical thinking skill by integrating relevant information, decision-making techniques, and concepts through the interdisciplinary aviation logistics area.
  7. communicate effectively, using information technology and oral and written skills to enhance decision making process through better communication.
  8. be aware of the importance of lifelong learning.
  9. make ethical and legal business decisions by considering cultural differences.
  10. recognize the importance of entrepreneurship, innovation and sustainable development.
  11. have knowledge of the global and social effects of aviation logistics on health environment, and safety, and contemporary issues of the century reflected into the field of aviation logistics.
Prerequisites

None

Required Text(s) and Materials

Textbooks:

  1. Belobaba, P., Odoni,A. and Barnhart,C. (2009). The Global Airline Industry.Wiley Publishing.
  2. Wensveen, J. G. (2007). Air Transportation: A Management Perspective. Sixth Edition, Ashgate Publishing. (An oldest version will be fine as well.)

Supplemental Reading

  1. Burghouwt (2007). Airline Network Developments in Europe and its implications for Airport Planning,Ashgate Publishing.
Assessment Method(s) and Evaluation

Grading will be based upon one article review, one mid-term exam and one final exam.

Mid-term and Final Exam

The mid-term and final exams are 35% and 40% final average, respectively: Questions in the exams are designed to make sure that students comprehend the topics lectured. Exams will be in essay type format. These exams will cover lecture notes and any assigned readings. The types of questions on the exams will be similar to those asked in the study questions and the lecture materials covered during the semester. The duration of both exams will be 2 hours.

Homeworks:

This is 25% of the final average: Students are required to complete 5 homeworks throughout the course by means of the portal. Each homework is 5% of the final grade.
The homeworks are composed of fifteen multiple-choice questions with each homework covering specific chapters. Related chapters related to each homework will be announced during the lecture. Due dates will be announced when homework is assigned.
Late homework assignments will NOT be graded. There will be no make-up homework if you fail to complete it by the deadline.

Policy on Make- ups: Make-up examinations will only be administered to students with excused absences. Excused absences include death in the immediate family, University sponsored trips or critical illness. Verification is required and permission to miss an examination must be secured PRIOR TO the scheduled examination time. If this condition is not met, a zero will be given for the missed exam.

Grading
Grading Scale
Grade Quality Points
A = Excellent 90 – 100%
B = Good 80 – 89%
C = Satisfactory 70 – 79%
D = Passing 60 – 69%
F = Failing below 60%
Incompletes- I

Incompletes (I) demonstrate that a student was doing sufficient work at the end of a semester period but, for reasons beyond the control of the student, was unable to complete all requirements of the course in the related semester. The grade I obliges student to complete all course requirements within a time period that is specified by the instructor. This time period can’t exceed one academic calendar year from the end of the semester in that the grade I is assigned. The students has to arrange with the course instructor in order to complete all course requirements in a specified time period. If all course requirements are not completed by the students in a specified time period, I is changed to the grade F, unless the instructor has assigned a different grade.

Withdrawals-W

Students may withdraw from courses following the drop and add period until mid-term by completing the withdrawal process on the portal. A grade of "W" will appear in the student's official records if the student has withdrawn according to the SFU’s Withdrawal Policy. (Please see the SFU’s Withdrawal Policy for details.)

Attendance Policy

Participation and consistent attendance is essential for acceptable performance in the course. The students are expected to be present each class period except when special hardships occur, e.g. illness.
Regulations for attendance of Suje Florida University will be applied for this class.

Academic Integrity

Academic integrity is the responsibility of all Suje Florida University faculty and students. Cheating and plagiarism are not tolerated and will result in a failing grade, if the student is found guilty of cheating. Students are responsible for knowing and abiding by the Academic Integrity Policy. All students are expected to do their own work and to uphold a high standard of academic ethics.

Course Expectations
  1. Students are expected to read assigned material(s) prior to lecture and participate in discussions and activities.
  2. Log on at least three times a week – on different days in order to completely weekly assignments, assessments, discussions and/or other weekly deliverables as directed by the instructor.
  3. Check your e-mail often.
  4. Communications with the instructor should be via portal or e-mail. E-mail is preferred.
  5. Changes may be necessary in the syllabus. Students will be informed of changes to the syllabus.
  6. Students are responsible for any new material or announcements missed due to the absence.
Tentative Detailed Course Content and Recommended Readings
Week Topic Recommended Reading(s)
1 Introduction/ /Historical Perspective Wensveen, J. G. (2007).
2 Air Transportation: Regulations And Associations Belobaba et al. (2009)
3 The Airline Industry Wensveen, J. G. (2007). Course Notes, Miscellaneous Readings
4 Economic Characteristics of Airlines/ Overview of Airline Economics, Market, Demand Wensveen, J. G. (2007). Belobaba et al. (2009)
5 Fundamentals of Pricing and Revenue Management/ Airline Pricing, Demand and Output Determination Belobaba et al. (2009)/ Wensveen, J. G. (2007).
6 Airline Operating Costs and Measures of Productivity Belobaba et al. (2009)
7 Airline Flight Operations Belobaba et al. (2009)
8 MID-TERM EXAM
9 Airline Management and Organization Wensveen, J. G. (2007).Belobaba et al. (2009)
10 Airline Planning Process /Principles of Airline Scheduling/ Fleet Planning Wensveen, J. G. (2007). Belobaba et al. (2009)
11 Airline Planning Process /Principles of Airline Scheduling/ Fleet Planning (cont’d) Burghouwt (2007) Course notes
12 Airline Networks / Airline Alliances Wensveen, J. G. (2007)
13 Air Cargo/ Airline Passenger Marketing Belobaba et al. (2009)
14 Information Technology in Airline Operations, Distribution and Passenger Processing Wensveen, J. G. (2007)
15 Review of the topics Wensveen, J. G. (2007)
16 Final Exam
Student Opinion of Instruction

At the end of the term, all students will be expected to complete an online Student Opinion of Instruction survey (SOI) that will be available on portal. Students will receive an e-mail notification through their Suje Florida University e-mail address when the SOI is available. SOI responses are anonymous to instructors/administrators. Instructors will be able to view only a summary of all responses two weeks after they have submitted final grades.

Title IX Statement

Suje Florida University is committed to creating a diverse and inclusive work and learning environment free from discrimination and harassment. Discrimination on the basis of race, color, ethnicity, national origin, sex (including pregnancy status, sexual harassment and sexual violence), sexual orientation, gender identity, religion, age, national origin, disability, genetic information, or veteran status, in the Suje Florida University's programs and activities is prohibited as required by applicable laws and regulations such as Title IX. The individual designated with responsibility for coordination of compliance efforts and receipt of inquiries concerning nondiscrimination policies is the University's Title IX Coordinator.

Access Statement

Students with disabilities who are experiencing barriers in this course may contact the Access Office for assistance in determining and implementing reasonable accommodations.